INTERNATIONAL: Marketing grapples with change

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In this article

  • Ad evolution
  • Diversification
  • Advert killers
  • Price competition
  • Responses
  • Product placement
  • Customer relationship marketing
  • 'Walled gardens'
  • Industry effect

What is this?

This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.