EASTERN EUROPE: CEE firms target Balkans potential
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In this article
- Brand recognition
- Market knowledge
- Restructuring expertise
- Local prejudice
- Economic implications
- Higher risk
- Lower investment capacity
- Smaller technology advantage
- Case studies
- Oil and gas
- Pharmaceuticals
- Banking
- OTP
- Hansapank
- Promising sectors
- IT
- Construction materials
- Food-processing
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