US election polling data have key limitations

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In this article

  • An imperfect compass
  • No crystal balls
  • Statistical modelling challenges
  • 'Likely voters'
  • Undecided voters
  • Methodology
  • Preference change
  • Mobile phone-only voters
  • Response rates
  • Polls still matter

What is this?

This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.