EM multinationals challenge global corporate giants
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In this article
- Disruptive effects
- EMNE competitive advantages
- Understanding consumer needs
- Low-cost production
- Frugal innovation
- Operating in adverse environments
- Access to resources and markets
- Typical EMNE firm types
- Offshore partner.
- Build scale in mature industry.
- Natural resource vertical integration
- Acquiring complementary assets
- Outlook
What is this?
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