'M-commerce' will transform global retail industry

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In this article

  • Embracing new technologies
  • Controlled `showrooming`
  • 'Click-and-collect'
  • Data analytics
  • Purchase not necessary
  • Avoiding head-on competition
  • Small independent retailers
  • Mimicking Amazon
  • 'Pop-ups'
  • The future

What is this?

This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.