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In this article

• Storage and distribution limits
• Customers' cognitive limitations
• Customer heterogeneity
• Internet and innovation
• Unlimited shelf space
• Access costs and interaction
• Google's ultra long tail
• Future developments

What is this?

This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.