Advertisers up scrutiny of social media fake activity

Fake activity on social media manipulates the online environment, creating problems for regulators and advertisers

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In this article

  • Shift among advertisers
  • Two forms of online advertising
  • Direct advertising
  • Influencer marketing
  • Social media response
  • Twitter
  • Facebook
  • Outlook

What is this?

This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.