Metaverse 'brandtech' will redefine online advertising

The metaverse will open up unprecedented opportunities for firms to sell physical and virtual goods to customers

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In this article

  • Proto-metaverses
  • Post-advertising marketing?
  • Fashion brands
  • Gaming companies
  • Disintermediation
  • In-housing

What is this?

This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.