China’s overseas media drive will fall short

China’s media are spreading Beijing’s word across the world in a soft-power bid to win friends and influence opinion

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In this article

  • Media purpose
  • Poor performance
  • Priority mismatch
  • Changing tactics
  • A receptive West
  • Reputational damage
  • Republication

What is this?

This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.