US s-commerce will grow fast, following Asia’s lead
US m-commerce (on mobiles) and s-commerce (on social media) retail is growing fast, but TikTok faces political headwinds
You must be signed in to read this analysis
In this article
- TikTok's Shop
- Influence versus ads
- Live-streaming
- Challenges
What is this?
This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.
