INTERNATIONAL: 'US brand' is losing its lustre
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In this article
- National brand value
- Country branding
- Cultural and commercial components
- Political component
- US brand decline
- Global branding
- Economic competition
- Policy unpopularity
- Anti-globalisation sentiment
- Bush presidency
- Corporate concern
- Poll data
- Other surveys
- Global Market Insight
- Anholt-GMI
- Criticisms and rebuttals
- Counter-arguments
- Bush stance
What is this?
This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.