INTERNATIONAL: 'Branding' is key for countries
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In this article
- More than trade
- Branding strategies
- Rebranding
- Overcoming history
- Cost of isolation
- Geography
- Urbanisation
- Governance
What is this?
This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.