Global data revolution will shape political campaigns
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In this article
- The Obama re-election campaign
- Wider reach
- Refined targeting
- Personalised messages
- Maximising message effectiveness
- Fundraising efficacy
- Reducing costs
- Election prediction
- Privacy concerns
- Upcoming elections
- Limitations
What is this?
This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.
_350.jpg "US President Barack Obama takes a question from Facebook CEO Mark Zuckerberg (Reuters/Jim Young)")