New media will disrupt global advertising industry
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In this article
- 'Math men' versus 'mad men'
- Big data
- Mimicking the stock market
- Cutting out the 'middle man'
- Squeezed margins
- Advertising agency response
- Mergers and acquisitions
- Nimbleness advantage
- Direct competition
- Creative boutique model
- Future of advertising
What is this?
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_350.jpg "Men walk past an advertisement for Apple's iPad2 in Tokyo (Reuters/Kim Kyung-Hoon)")