Research shows why global corporate strategies fail
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In this article
- Causes of strategic inertia
- Confirmation bias
- Filling in the blanks
- Telling stories
- Avoiding planning pitfalls
- Treat narratives as dangerous
- Test -- then retest -- the strategy
- Embracing uncertainty
What is this?
This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.