Polling will proliferate despite UK 'Brexit' failure
As political uncertainty increases and established models lose predictive power, polling will receive greater attention
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In this article
- Reasons for analytical failure
- Overemphasising last results
- Focus on momentum
- Neglect of undecided voters
- 'Polls-plus'
- Heightened uncertainty
- District-level polling
- Response bias
- Protest vote
What is this?
This article is from the Oxford Analytica Daily Brief, which analyses geopolitical, economic, social, business and industrial developments on a global and regional basis, providing clients with timely, authoritative analysis every business day of the year. Find out more about the Oxford Analytica Daily Brief, or request a trial.
_350.jpg "Nigel Farage, the leader of the United Kingdom Independence Party, after Britain voted to leave the European Union, London (Reuters/Toby Melville)")