Chinese influence on African consumer trends will grow
China's cultural reach across sub-Saharan Africa is growing as its education and technology finds new willing recipients
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In this article
- China's cultural long game
- Education, language
- Chinese tech, African commerce
- Mobile phones
- Fintech
- South Africa
- Nigeria
- Outlook
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_350.jpg "A WeChat logo is displayed on a mobile phone as a woman walks past a Johannesburg taxi rank (Reuters/Siphiwe Sibeko)")